Acura's Slogans & Taglines

Acura is the luxury vehicle marque of Japanese automaker Honda, founded on March 27, 1986, as the world's first Japanese luxury car brand. The name derives from the Latin word "acu," meaning sharp or precise, reflecting a philosophy of meticulous engineering. Its enduring slogan, "Precision Crafted Performance," has guided the brand since inception, distinguishing it from both its parent company and European competitors. The 1986 debut of the Legend sedan and sporty Integra marked a turning point in the luxury market, with Acura outselling established European brands within its first year. In 1990, the brand shocked the industry with the NSX, the world's first mass-produced all-aluminum monocoque supercar, developed with input from Formula 1 legend Ayrton Senna. Today, with innovations like Super Handling All-Wheel Drive and a renewed focus on performance, Acura remains a symbol of Japanese luxury ambition, engineering daring, and the enduring belief that precision, when pursued with passion, redefines what a car can be.