Barum's Slogans & Taglines

Barum is a Czech manufacturer of rubber tyres founded in 1948 in Zlín, Czechoslovakia, through the merger of three rubber manufacturers—Bata, Rubena, and Mitas—with the brand name derived from the first syllables of the founding companies. Jan Antonín Baťa, who took over the Bata shoe business in 1932, provided the vision to pivot from footwear to automotive rubber after nationalisation in 1945, recognising the material's potential for the automotive sector. Core offerings today encompass passenger car tyres, SUV and 4x4 tyres, van tyres, truck tyres, and industrial tyres, including the flagship Bravuris summer range, Polaris winter range, and Quartaris all-season line. In 1993, Barum became a subsidiary of the German tyre manufacturer Continental AG, accelerating development through access to advanced research, manufacturing technologies, and quality systems. The brand's industrial tyre line is positioned under the slogan Good Tyre – Good Deal, reflecting its value-oriented philosophy. Today, Barum produces over 21 million car tyres annually and one million truck tyres, operating as one of Europe's leading tyre companies with ISO 9001 and ISO 14001 certifications.