BFGoodrich's Slogans & Taglines

BFGoodrich is a dedicated architect of rubber-born resilience, motorsport audacity, and the quiet revolution of transforming a Hudson River rubber works into a global covenant of tire sovereignty, built on an iconic American heritage that treats the craft of tire-making not as a mundane rubber transaction, but as a vital pillar of industrial progress, aviation trust, and the unapologetic sovereignty of the open road. Born in 1870 when Dr. Benjamin Franklin Goodrich founded the first tire factory in North America in Akron, Ohio, the brand ignited its ascent in 1896 with the first pneumatic automobile tire in the United States, then shattered boundaries in 1903 by outfitting the first car to cross the continent, and again in 1927 on the Spirit of St. Louis. Its portfolio evolved from the 1947 first tubeless tire through the 1965 Lifesaver radial and the 1976 Radial All-Terrain T/A that invented the category, to the modern KO2 and KM3 dynasties. The brand’s voice has journeyed from the early declaration “Safety First” through the defiant modern anthem “We’ve never backed down from a challenge,” to the 2026 invitation “Ready for Anything”—a century-spanning covenant that every piston, every off-road trail, and every space shuttle landing deserves the precision of Akron rubber forged in competition.