CarMax's Slogans & Taglines

CarMax is the United States' largest used-car retailer and a Fortune 500 company that revolutionised the automotive industry through transparency and trust. Founded on September 30, 1993, in Richmond, Virginia, by Richard L. Sharp, Bill Lipper, and Rick Sharp as a subsidiary of Circuit City, it introduced a groundbreaking "no-haggle, no-hassle" pricing model that transformed car buying from a stressful negotiation into an honest, straightforward experience. The brand's enduring purpose, "To drive integrity by being honest and transparent in every interaction," has guided its expansion to over 250 stores nationwide with more than 30,000 associates. In August 2025, CarMax unveiled its new tagline "Wanna Drive?"—replacing the 20-year-old "The way car buying should be"—to reflect its industry-leading omni-channel experience that empowers customers to shop online, in-store, or seamlessly blend both. With innovations like CarMax Auto Finance, the Instant Cash Offer tool, and a 10-day return policy, CarMax remains a symbol of American retail disruption, customer empowerment, and the enduring belief that buying a car should be as simple as saying yes.