Europcar's Slogans & Taglines

Europcar Mobility Group is a French car rental company founded in 1949 in Paris. Born from a vision to liberate travellers with the freedom of the open road, it began as a modest fleet in post-war France and steadily expanded into one of Europe's most recognised mobility brands. Over seven decades, Europcar evolved from traditional car rental into a comprehensive mobility solutions provider, embracing digital innovation, car-sharing, and subscription services to meet modern travel needs. Its philosophy centres on making movement effortless, flexible, and accessible to everyone—from business commuters to holiday explorers. Today, operating across more than 140 countries with a diverse fleet ranging from compact city cars to premium vehicles, Europcar remains a symbol of French entrepreneurial spirit, travel freedom, and the enduring belief that the journey itself is as important as the destination.