Firestone Tire's Slogans & Taglines

The Firestone Tire and Rubber Company is an American tire manufacturer founded on August 3, 1900, by Harvey S. Firestone in Akron, Ohio. Originally established to supply pneumatic tires for wagons, buggies, and other wheeled transportation, it quickly pivoted to the burgeoning automobile market, becoming a pioneer in mass-produced tires. A landmark 1906 partnership with Henry Ford—supplying 2,000 sets of tires for the Model T—cemented Firestone's role in American automotive growth. The brand's innovations include the first non-skid tread in 1908, the gum-dipping process in 1920, and the "Ship By Truck" movement that pioneered the trucking industry. Its legendary racing heritage began with the first Indianapolis 500 win in 1911 and continues today as the exclusive tire supplier to the INDYCAR SERIES. Acquired by Bridgestone in 1988, Firestone remains a cornerstone of the world's largest tire company. Its enduring slogan, "Where the rubber meets the road," and its modern promise of "Innovation and Quality since 1900" reflect a century-long commitment to performance, durability, and the belief that reliable tires keep America moving forward.