Citroen's Slogans & Taglines

Citroën is a French automobile manufacturer founded in 1919 by André-Gustave Citroën, renowned for over a century of revolutionary engineering and bold design. The brand pioneered numerous industry firsts, including the 1934 Traction Avant—the world's first mass-produced front-wheel drive car—and the 1955 DS, which introduced Europe's first disc brakes and the legendary hydropneumatic self-levelling suspension. In 1976, the company became part of the PSA Peugeot Citroën group, and today operates under the Stellantis umbrella following the 2021 merger with Fiat Chrysler Automobiles. Core offerings span passenger cars, SUVs, and light commercial vehicles, including iconic models such as the 2CV and the contemporary C4 and C5 Aircross lines. Brand messaging has evolved from the early public-coined slogan Daddy, Mommy, Citroën to the engineering-focused platform Créative Technologie in 2009, and more recently to the customer-centric promise Inspired by You in 2016, reflecting its commitment to accessible innovation and everyday mobility.