Ferrari's Slogans & Taglines

Ferrari N.V. is an Italian luxury sports car manufacturer founded by Enzo Ferrari in 1939 as Auto Avio Costruzioni, with the first Ferrari-badged car completed in 1947. Headquartered in Maranello, the brand has established itself as the world's most powerful automotive marque, blending motorsport dominance with artisan craftsmanship. Core offerings encompass high-performance sports cars, grand tourers, and limited-edition hypercars, including the 296 GTB, SF90 Stradale, Roma, and the Purosangue SUV. The prancing horse emblem traces its origins to World War I flying ace Francesco Baracca, symbolising speed, courage, and Italian heritage. Brand messaging has evolved from the competitive declaration We are the competition to the emotional platform Driven by Emotion, alongside the aspirational promise Only those who dare, truly live. Today, Ferrari continues to unite racing pedigree with road-going luxury, exporting handcrafted vehicles to over 60 markets while maintaining its mission to build symbols of Italian excellence that win on both road and track.