Geely's Slogans & Taglines

Geely is a Chinese multinational automotive company founded in 1986 by Li Shufu in Hangzhou, Zhejiang, initially producing refrigerator parts and motorcycles before entering the automotive industry in 1997. The brand grew from a local manufacturer into one of China's largest privately owned automakers, achieving a milestone in 2020 as the first Chinese auto brand to surpass 10 million units in global sales. A transformative moment came in 2010 with the acquisition of Volvo Cars from Ford, followed by strategic expansions including Polestar, Lynk & Co, Proton, Lotus, and Zeekr. Core offerings span passenger vehicles, electric vehicles, and commercial mobility solutions across multiple brands and platforms. Brand messaging has evolved from early positioning such as Sweet life, Geely drive to the strategic platform One Geely, Leading through Innovation and Integration, and more recently to Explore more, reflecting its transformation from a value-focused domestic player to a global mobility technology enterprise with a presence in over 80 countries.