Hero MotoCorp's Slogans & Taglines

Hero MotoCorp Ltd. is an Indian motorcycle and scooter manufacturer founded in 1984 as Hero Honda Motors Ltd., a joint venture between India’s Hero Group and Japan’s Honda Motor Company. The company launched its first motorcycle, the CD 100, in 1985 and introduced the iconic Splendor in 1994, which became the world’s best-selling two-wheeler. In 2010, the joint venture with Honda ended, and the company was rebranded as Hero MotoCorp in 2011. Today, it is the world’s largest manufacturer of two-wheelers by volume, operating in over 47 countries with more than 110 million customers. Core offerings include the Splendor, Passion, Glamour, and Karizma motorcycle lines, the Pleasure and Xoom scooter ranges, and the VIDA electric vehicle brand launched in 2022.

Brand messaging has evolved from the Hero Honda era claim Dhak Dhak Go to the 2011 rebranding tagline Hum Main Hai Hero (There is a Hero in all of us), reflecting the company’s independent identity and global ambitions. The current positioning underscores its commitment to innovation, sustainability, and empowering mobility for millions.