Imperial (automobile)'s Slogans & Taglines

Imperial was the Chrysler Corporation's luxury automobile brand, originally introduced in 1926 as the company's top-of-the-range vehicle before becoming a standalone marque from 1955 to 1975, and briefly again from 1981 to 1983. Conceived by Walter P. Chrysler to compete directly with Cadillac and Lincoln, the brand was distinguished by Virgil Exner's revolutionary "Forward Look" design, debuting with the slogan The flagship of the forward look in 1955. The 1957 Imperial was heralded as The Finest Expression of the Forward Look, featuring iconic free-standing gun-sight taillights and no shared sheet metal with Chrysler models. Core offerings spanned premium sedans, coupes, and limousines engineered for American luxury. In 1934, the Imperial Airflow pioneered aerodynamic design under the platform The car of tomorrow is here today. The 1975 model year carried the promise committed to every comfort - confident of every comparison. The brand returned in 1981 as a personal luxury coupe based on the Cordoba platform, including the famous Frank Sinatra edition, before final discontinuation in 1983.