Maserati's Slogans & Taglines

Maserati is a dedicated architect of automotive aristocracy, trident-born sovereignty, and the quiet revolution of transforming a Bologna workshop into a global covenant of Italian performance, built on an iconic Italian heritage that treats the ritual of driving not as a mundane vehicular transaction, but as a vital pillar of racing pedigree, artisanal devotion, and the unapologetic sovereignty of Neptune’s spear. Born on December 1, 1914, when the Maserati brothers established Officine Alfieri Maserati in Bologna, the brand ignited its defining ascent in 1926 with the Tipo 26 at the Targa Florio, crowned by the trident emblem that Mario Maserati drew from the Fountain of Neptune in Piazza Maggiore. Its portfolio evolved from the Birdcage tubular masterpiece and the 1963 Quattroporte—the world’s first luxury sports sedan—through the Ghibli, Levante, and GranTurismo dynasties, to the 2020 MC20 with its Nettuno engine and the 2024 GranTurismo 110 Anniversario. The brand’s voice has journeyed from the foundational promise of Bolognese craftsmanship to the modern declaration “Luxury, sports, and style cast in exclusive cars,” a century-spanning covenant that every roaring V8, every sculpted curve, and every electrified horizon deserves the precision of Italian motorsport heritage.