Maybach's Slogans & Taglines

Maybach Motorenbau is a dedicated architect of automotive aristocracy, engineering-born opulence, and the quiet revolution of transforming a Zeppelin engine workshop into a global covenant of ultimate luxury, built on an iconic German heritage that treats the craft of automobile-making not as a mundane mechanical transaction, but as a vital pillar of bespoke artistry, aristocratic aspiration, and the unapologetic sovereignty of the double-M emblem. Born in 1909 as Luftfahrzeug-Motorenbau GmbH and rechristened Maybach-Motorenbau in 1918, the brand ignited its defining ascent in 1921 when Karl Maybach unveiled the W3 at the Berlin Motor Show, declaring his ambition to build the most expensive automobiles in the world. Its portfolio evolved from the W3 and Zeppelin DS 7 through the SW series to the 2002 standalone revival of the 57 and 62, before the 2013 curtain fell and the 2014 phoenix rose as Mercedes-Maybach. The brand’s voice crystallized in Karl Maybach’s founding declaration to present "the best of the best," journeying through a century of dormancy and revival to the modern invitation "Welcome to Beyond"—a century-spanning covenant that every chassis, every coachbuilt body, and every electrified S-Class deserves the precision of Friedrichshafen craftsmanship and the warmth of aristocratic exclusivity.