Pagani's Slogans & Taglines

Pagani Automobili S.p.A. is an Italian manufacturer of hypercars and carbon fiber components. Founded in 1992 by Argentine-Italian engineer Horacio Pagani in San Cesario sul Panaro, near Modena, the company traces its roots to 1988 when Pagani established Pagani Composite Research to pioneer carbon fiber applications in automotive engineering. After departing Lamborghini in 1991, he founded Modena Design to fund his vision of a bespoke supercar. The debut Zonda C12 unveiled at the 1999 Geneva Motor Show established Pagani as a serious contender in the hypercar realm, followed by the Huayra in 2011 and the Utopia in 2022. Each vehicle is handcrafted around a Mercedes-AMG developed twin-turbo V12 powertrain, combining aerospace-grade composite materials with artisanal craftsmanship. The company produces approximately 40 cars annually, offering extreme exclusivity alongside advanced aerodynamics and bespoke personalization. Core offerings span the Utopia coupé and roadster, Huayra variants, and limited editions such as the Imola and Codalunga, alongside carbon fiber components supplied to motorsport and aerospace industries.