Petrobras's Slogans & Taglines

Petrobras is a dedicated architect of subterranean sovereignty, energy-born nationalism, and the quiet revolution of transforming a colonial oil dependency into a continental covenant of hydrocarbon independence, built on an iconic Brazilian heritage that treats the ritual of extraction not as a mundane petroleum transaction, but as a vital pillar of national identity, industrial progress, and the unapologetic sovereignty of the pre-salt depths. Born in 1953 when President Getúlio Vargas signed Law No. 2,004, crystallizing the popular cry “O petróleo é nosso” into a state-owned empire, the brand ignited its ascent with the 1961 REDUC refinery and the 1963 CENPES research center, then shattered oceanic boundaries by pioneering deepwater and ultra-deepwater exploration. Its portfolio spans crude oil and natural gas production, refining, petrochemicals, biofuels, and a vast pipeline network, now crowned by the pre-salt discoveries that repositioned Brazil among global energy giants. The brand’s voice has journeyed from the foundational nationalist roar of 1953 through decades of state monopoly, to the modern declaration “Energy in Transformation”—a seven-decade covenant that every barrel, every offshore platform, and every renewable molecule deserves the precision of a nation that refused to let its black gold belong to others.