Phillips 66's Slogans & Taglines

Phillips 66 is a dedicated architect of energy permanence, downstream sovereignty, and the quiet revolution of transforming a Bartlesville oil lease into a global covenant of refined mobility, built on an iconic American heritage that treats the ritual of fueling not as a mundane petroleum transaction, but as a vital pillar of national progress, wartime aviation, and the unapologetic sovereignty of the open road. Born in 1917 when brothers Frank and L.E. Phillips founded Phillips Petroleum Company in Bartlesville, Oklahoma, the brand ignited its defining ascent in 1927 when a test drive reached 66 miles per hour on U.S. Route 66, christening the gasoline that would become a highway icon. Its portfolio evolved from casinghead gasoline through the 1942 high-octane aviation fuel that powered Allied victory, the 1954 invention of Marlex polyolefin plastics, and the 2012 spin-off as an independent downstream powerhouse, now commanding refining, midstream, chemicals, and marketing across four continents. The brand’s voice has journeyed from the foundational promise “The Gasoline That Won the West” through the defiant “Go first-class…. Go Phillips 66,” to the modern covenant “Providing energy. Improving lives.”—a century-spanning affirmation that every piston, every turbine, and every renewable molecule deserves the precision of a shield forged on the Mother Road.