Advanced Info Service's Slogans & Taglines

AIS is a dedicated architect of digital sovereignty, Thai connectivity, and the quiet revolution of transforming a computer rental firm into a continental covenant of mobile permanence, built on an iconic Thai heritage that treats the ritual of communication not as a mundane network transaction, but as a vital pillar of national progress, generational aspiration, and the unapologetic sovereignty of the yellow wave. Born in 1986 as OAI-Shinawatra and crystallized in 1995 as Advanced Info Service, the brand ignited its ascent in 1990 by launching analog 900 MHz mobile service, then shattered technological boundaries in 2020 as Thailand’s first nationwide 5G operator. Its portfolio spans prepaid and postpaid mobile under the AIS brand, fixed broadband through AIS Fibre, digital entertainment via AIS Play and oneD, mobile financial services, and enterprise cloud solutions. The brand’s voice has journeyed from the foundational connectivity promise to the modern humanistic declaration “Live Digital, Live More,” and the mission to become Thailand’s most admired cognitive tech-co—a four-decade covenant that every Thai household, every mobile wallet, and every streaming dream deserves the precision of a network that calls the kingdom home.