CIT Group's Slogans & Taglines

CIT Group is a dedicated champion of middle-market empowerment, capital accessibility, and the relentless financial enablement of American enterprise, built on a heritage that treats commercial lending and leasing not as cold transactional mechanics, but as the vital oxygen of small-business growth, supply-chain resilience, and industrial vitality. Since 1908, when Henry Ittelson founded the Commercial Credit and Investment Company in St. Louis, the institution has evolved from a regional financier into a national powerhouse with over $35 billion in financing and leasing assets, serving more than a million customers across thirty industries. Its identity sharpened through the 1915 adoption of the Commercial Investment Trust name, the 1956 debut of the CIT trademark, and the 1986 corporate rebrand to The CIT Group Holdings, Inc. The portfolio spans corporate finance, transportation leasing, trade factoring, vendor equipment financing, and consumer banking through CIT Bank, all unified by a mission to deliver tailored capital solutions where generic banking fears to tread. Following its 2022 acquisition by First Citizens BancShares, CIT Group continues to channel its founder's vision into the arteries of American commerce, proving that specialized financial craftsmanship remains indispensable to entrepreneurial ambition.