Dow Chemical Company's Slogans & Taglines

The Dow Chemical Company traces its origins to 1897, when Canadian-born chemist Herbert H. Dow founded the company in Midland, Michigan, pioneering an electrochemical process to extract bromine from brine. Early products included bleach, magnesium, and chlorine, establishing the foundation for modern chemical manufacturing. The 1918 adoption of the diamond trademark became an enduring corporate symbol. During World War II, Dow produced magnesium from seawater for aircraft and supplied plastics for military applications. Postwar expansion brought consumer innovations including Saran Wrap (1953), Scrubbing Bubbles, and Ziploc bags. The brand's slogans evolved from the industrial-era "Chemicals Indispensable to Industry" to the centennial "Proud of Our Past, Committed to Our Future," and later to "Living. Improved daily." Pivotal milestones include the 2001 acquisition of Union Carbide, the 2009 purchase of Rohm and Haas for $18.8 billion, and the 2015 merger with DuPont to form DowDuPont before spinning off as an independent entity in 2019. Today, the portfolio spans plastics, chemicals, coatings, silicones, and advanced materials, serving packaging, infrastructure, automotive, and electronics markets across 160 countries.