ITC Limited's Slogans & Taglines

ITC Limited is an Indian multinational conglomerate founded in 1910 as the Imperial Tobacco Company of India Limited, headquartered in Kolkata. For its first six decades, the company focused primarily on tobacco products before embarking on a strategic diversification in the 1970s. Core offerings today span five business segments: FMCG—including iconic brands such as Aashirvaad, Sunfeast, and Classmate—hotels under the ITC Hotels banner, paperboards and packaging, agri-business, and information technology. The company also remains a leading manufacturer of cigarettes with brands including Classic and Gold Flake. Brand messaging has been anchored by the enduring corporate slogan Enduring Value, reflecting a commitment to sustainable growth and stakeholder value. ITC is distinguished as one of the world's largest corporations to be carbon, water, and solid waste recycling positive, with its value chains supporting sustainable livelihoods for millions across rural India.