Life Alert's Slogans & Taglines

Life Alert Emergency Response, Inc. is a premier American medical services brand that commands monumental market equity as the country's most famous provider of personal emergency response systems (PERS). Founded in 1987 by Miri Shepher and headquartered in Los Angeles, California, the heritage enterprise permanently revolutionized the eldercare and remote monitoring landscape by pioneering its iconic, federally registered trademark phrase: "I've fallen, and I can't get up!" Operating as a high-volume category leader in North America's multibillion-dollar healthcare safety sector, the company specializes in 24/7 dedicated monitoring services through its proprietary hardware. Its core infrastructure centers around landline and mobile consoles paired with wearable emergency pendants that instantly connect vulnerable or elderly users to emergency dispatchers. Fully unfunded and private since inception, Life Alert continuously maintains its dominant brand recognition through high-impact television syndication, mass-servicing hundreds of thousands of subscribers nationwide.