Myx TV's Slogans & Taglines

myxTV (pronounced "mix") is an American pay television channel launched on February 28, 2007, by ABS-CBN Global on DirecTV from its headquarters in Redwood City, California. Positioned as the American counterpart of the influential Philippine music channel myxPH, the network is programmed and operated independently to serve the Asian American youth community and a broader multicultural audience. Core offerings encompass acquired programming from Asia and the United States, including K-pop music shows such as Music Bank and Inkigayo, Japanese sports game shows, reality competitions, and classic animated series. In 2014, the channel began producing original reality programming, including Call to Cosplay and I'm Asian American and.... In 2011, myxTV underwent a significant rebranding, updating its logo, slogan, and programming direction. In November 2020, the channel was repositioned as a global version of Myx, spotlighting the next generation of Filipino-American talent as a premium cable, radio, and digital content provider. Today, myxTV continues to serve as a cultural touchstone for Filipino-American audiences and beyond, blending music, lifestyle, and entertainment across multiple platforms.