Nutella's Slogans & Taglines

Nutella is a premier global brand of sweetened hazelnut-cocoa spread that commands unparalleled market equity as the world's leading product in its category. Originally formulated in 1963 by Michele Ferrero in Alba, Italy, based on a wartime recipe developed by his father Pietro Ferrero, the brand was officially launched under the "Nutella" name in 1964. Headquartered in Alba, the brand operates as the high-volume flagship asset of Ferrero Group, one of the largest confectionery and chocolate manufacturers in the world. Famous for its distinct formulation combining hazelnuts, skim milk, cocoa, and palm oil, Nutella drives exceptional consumer loyalty and corporate profitability. The multi-billion-dollar enterprise utilizes Ferrero's massive international agricultural supply chain and advanced production facilities to mass-distribute its high-margin spreads and companion snack lines (like Nutella B-ready and Nutella & Go!) across supermarkets, grocery stores, and hospitality networks in over 160 countries.