Rogers Communications's Slogans & Taglines

Rogers Communications Inc. traces its origins to 1925, when Edward Samuel (Ted) Rogers Sr. founded the Standard Radio Manufacturing Corporation in Toronto and introduced the world's first batteryless radio, accompanied by the slogan "Just Plug In — Then Tune In!" In 1959, Ted Rogers Jr. established Aldred-Rogers Broadcasting Limited, and in 1960 purchased CHFI, Toronto's first FM station. The company entered cable television in 1967 with Rogers Cable TV, and in 1986 was renamed Rogers Communications. In 2000, the company unveiled its iconic Mobius strip logo and the umbrella campaign "Imagine." In 2007, it acquired Sprint Canada to enter the wireless market, and in 2023 completed the landmark acquisition of Shaw Communications, cementing its position as Canada's largest telecommunications provider. Today, headquartered in Toronto, Ontario, the company serves over 10 million wireless subscribers and operates one of Canada's most extensive fibre and 5G networks.

The brand's core products are wireless communications, cable television, high-speed internet, telephony, and media services. Its portfolio includes Rogers Wireless, Rogers Cable, Rogers Internet, and media assets such as Sportsnet, Citytv, and the Toronto Blue Jays baseball club, alongside the Rogers Centre entertainment venue.

From the 1920s radio promise of effortless connection to the modern tagline "Make More Possible", Rogers Communications has evolved into a symbol of Canadian connectivity. Guided by the mission to "connect Canadians to a world of possibilities and the moments that matter most to them," the brand continues to champion innovation in 5G, fibre optics, and digital media for millions of households and businesses nationwide.