Radox's Slogans & Taglines

Radox is a brand of personal care products best known for its range of bubble bath and shower gels, with a heritage rooted in the transformative power of mineral therapy. Founded in 1908 in the United Kingdom by Harry Marland, it began as a salts foot bath that "radiated oxygen"—giving the brand its distinctive name. By the 1950s, Radox had become famous for the line "Relax in a Radox Bath," positioning itself as the remedy for weary bodies after a hard day of physical activity. In the 1960s, the brand introduced bath liquid with a secret blend of thirteen soothing herbs and minerals, and in the 1970s launched its first shower range with an innovative hook design. Today, under Unilever, Radox is the UK's number one shower and bath brand, guided by the philosophy "Revive, thrive"—a belief that a bath is not an act of luxury but a necessity of self-care. With a powerful blend of four revitalising minerals and thirteen soothing herbs, it continues to help millions recharge their body and mind.