Ultima II's Slogans & Taglines

ULTIMA II traces its origins to 1959, when Revlon founder Charles Revson launched Ultima as a nutrient night cream designed to compete with the prestige offerings of Helena Rubinstein and Elizabeth Arden. In 1960, the line expanded into a makeup collection featuring liquid foundations, powders, and lipsticks. After a strategic overhaul in 1964, it was relaunched as ULTIMA II with a refined range of creme foundations, blushing cremes, and face powders. By 1966, the brand had evolved into a comprehensive prestige line encompassing fragrances and a twelve-product skin treatment collection. ULTIMA II holds the distinction of being the first Revlon line to carry Charles Revson's personal endorsement and signature on its packaging. In 1973, Lauren Hutton became the brand's first official ambassador, establishing a legacy of iconic beauty partnerships.

The brand's core products are premium skincare and cosmetics, including foundations, pressed powders, lipsticks, anti-aging serums, and intensive skin treatments. Its formulations blend advanced technology with luxurious textures, offering high-performance solutions for complexion perfection and ageless beauty.

From its early positioning as Revlon's prestige division to its 1998 campaign "Beauty Is As Beauty Does" fronted by Cybill Shepherd, ULTIMA II has consistently embodied sophisticated elegance. Today, it continues to champion the philosophy of timeless beauty through science-driven, premium personal care.