Canadian Club's Slogans & Taglines

Canadian Club (popularly known as CC) is a brand of Canadian whisky produced by Beam Suntory. Founded in 1854 by distilling legend Hiram Walker in Walkerville, Ontario, the brand was originally known simply as Club Whisky before officially becoming Canadian Club in 1889. For more than 150 years, it has been known worldwide as a smooth, versatile, and easy-to-enjoy spirit, crafted from a single rye grain source and aged in white oak barrels. The brand passed through Hiram Walker & Sons, Allied Domecq, and Pernod Ricard before joining Beam Suntory in 2011. Its core offerings encompass the flagship Canadian Club Original, the premium Classic 12, the bold 100 Proof, and the ultra-aged 20, 35, and 40 Year Old expressions. Brand messaging has been anchored by the invitation "Be a Part of it", the distinctive claim "No ordinary Whisky", and the global positioning "150 Countries. 1 Rye – Canadian Club.", reflecting its enduring legacy as a whisky enjoyed across generations and borders.