BankSA's Slogans & Taglines

BankSA, formally known as The Bank of South Australia, is the largest financial institution in South Australia and the state's largest home lender. Tracing its origins to 11 March 1848 when The Savings Bank of South Australia opened as a one-person operation in Adelaide's Gawler Place, the bank earned its reputation as the "people's bank" for generations. In 1984, it merged with the State Bank of South Australia to form a government-owned entity, though the 1991 collapse of State Bank led to its acquisition by Advance Bank, then St.George in 1997. Following Westpac's merger with St.George in 2008, BankSA became a division of Westpac Banking Corporation. Today, it operates South Australia's largest network of branches and ATMs, serving one in four South Australians with a comprehensive suite of retail and commercial banking services. Its core offerings encompass home loans, personal loans, savings and transaction accounts, credit cards, and business banking solutions. In 2015, the bank underwent a major brand revitalisation, retiring its twenty-year-old Sturt Desert Pea logo for a stylised map of South Australia and launching the tagline "Let's do this", reflecting its renewed energy and commitment to the state's progress.