BNP Paribas's Slogans & Taglines

BNP Paribas S.A. is a French international banking group. Created on 23 May 2000 through the merger of BNP and Paribas, the group traces its heritage to 1848 when the Comptoir National d'Escompte de Paris was founded. BNP itself was formed in 1966 from the merger of CNEP and BNCI, while Paribas dates to 1872 as the Banque de Paris et des Pays-Bas. Today, BNP Paribas is one of Europe's largest banking groups, operating across retail banking, commercial and investment banking, asset management, insurance, and private banking for individuals, corporations, and institutions. Headquartered in Paris, it maintains a presence in over 70 countries. Brand messaging evolved from BNP's provocative 1973 campaign "To speak frankly, I want your money" through the 1998 forward-looking "Let's talk about the future" to the enduring positioning "The bank for a changing world", adopted at the 2000 merger and reflecting its adaptive, customer-centric philosophy.