Bank of the Philippine Islands's Slogans & Taglines

Bank of the Philippine Islands (BPI) traces its origins to August 1, 1851, when it was founded in Manila as “El Banco Español Filipino de Isabel II,” making it the oldest bank in Southeast Asia. Originally serving as the country’s first central bank—issuing the first paper currency and financing national infrastructure including the first railroad and telephone network—BPI evolved into a universal bank in 1982 and pioneered bancassurance in the Philippines in 2000. Its brand slogans have evolved from the heritage claim “A tradition of leadership” to the forward-looking “We’ll take you farther,” and ultimately to the modern “Ready Today, Ready Tomorrow” unveiled in 2019. The portfolio spans retail and corporate banking, asset management, insurance, securities brokerage, leasing, and foreign exchange. Today, as the flagship financial institution of the Ayala Corporation and one of the largest banks in the Philippines by assets, BPI continues to drive digital innovation and financial inclusion across the archipelago.