Citizens Bank's Slogans & Taglines

Established in 1828 and headquartered in Providence, Rhode Island, Citizens Bank operates as the premier financial holding infrastructure under Citizens Financial Group, Inc. (NYSE: CFG)—standing as one of the oldest and largest independent regional banking powerhouses in the United States. Commanding over $200 billion in institutional assets, the bank dominates the New England and Mid-Atlantic wealth corridors, specializing in middle-market commercial lending, national student loan refinancing, corporate treasury management, and competitive residential mortgages. Driven by its progressive consumer mantras "Bank Your Own Way," "Not your typical bank," and "In Your Corner," Citizens Bank pairs an advanced digital banking ecosystem with high-touch advisory infrastructure. By continuously accelerating capital access for small businesses, local municipalities, and household investors, Citizens Financial Group secures its legacy as an authoritative cornerstone of comprehensive economic empowerment and legacy asset protection across the Nation.