China Construction Bank's Slogans & Taglines

China Construction Bank Corporation (CCB) is one of the "big four" banks in the People's Republic of China. Founded on 1 October 1954 as the People's Construction Bank of China, the institution was established to manage state funds for infrastructure and construction projects. It was renamed China Construction Bank in 1996 and restructured as a joint-stock commercial bank in September 2004. Listed on the Hong Kong Stock Exchange in 2005 and the Shanghai Stock Exchange in 2007, CCB has grown into one of the world's largest banks by assets. Today, it operates over 13,000 domestic branches and maintains overseas offices in major financial centres including London, New York, Singapore, and Frankfurt. Its core offerings encompass corporate banking, personal banking, treasury operations, and asset management, with a historic strength in infrastructure financing and housing loans. Brand messaging has evolved from the foundational positioning "Where there is construction, there is China Construction Bank" to the contemporary promise "Builds Modern Living", reflecting its shift from a state project financier to a comprehensive retail and commercial bank serving over 370 million corporate and individual clients.