Dena Bank's Slogans & Taglines

Dena Bank is an Indian commercial bank founded on 26 May 1938 by the Devkaran Nanjee family in Mumbai, initially as Devkaran Nanjee Banking Company Ltd. It was incorporated as a public limited company in December 1939 and renamed Dena Bank Ltd. Nationalised by the Government of India in 1969 alongside 13 other commercial banks, it grew into a significant public sector institution with 1,874 branches across the country. The bank was known for pioneering initiatives such as the Dena Krishi Sakh Patra, a credit card facility for the rural sector, and innovative deposit schemes including Dena Jeevan SB Account and Dena Freedom Deposit. In 2019, Dena Bank merged with Bank of Baroda and Vijaya Bank, with its operations and branches integrated into the expanded state-owned lender.

Brand messaging centred on the enduring promise Trusted Family Bank, reflecting its commitment to personalised retail banking and community trust. Following the 2019 merger, the Dena Bank brand was subsumed into Bank of Baroda, which now operates the former network under its India’s International Bank identity.