Diners Club's Slogans & Taglines

Diners Club International (DCI), founded as Diners Club, is a charge card company owned by Discover Financial Services. The brand traces its origins to February 1950, when businessman Frank McNamara forgot his wallet at a New York City restaurant and resolved to create a payment solution. Returning to Major's Cabin Grill with partner Ralph Schneider, McNamara paid the bill with a small cardboard card—the world's first multipurpose charge card. Within its first year, Diners Club grew to 10,000 members among New York's business elite. The company pioneered numerous industry innovations, introducing travel insurance in the 1950s, transitioning to plastic cards in the 1960s, launching corporate cards in the 1970s, and establishing the Club Rewards programme in the 1980s. In 2008, Discover Financial Services acquired the company, and in 2009 BMO Financial Group acquired the North American franchise. Today, Diners Club operates across more than 200 countries and territories, offering charge cards, corporate expense management solutions, travel services, and airport lounge access to a global clientele of business and leisure travellers.