Goldman Sachs's Slogans & Taglines

The Goldman Sachs Group, Inc. is an American multinational investment bank and financial services company. Founded in 1869 by Marcus Goldman in New York City, the firm began as a commercial paper trading business before Samuel Sachs joined in 1882 and the partnership was formalised as Goldman Sachs & Co. in 1885. Listed on the New York Stock Exchange in 1896, the company has grown over more than 150 years into one of the world's most influential financial institutions, serving corporations, governments, and individuals across mature and emerging markets. Its core offerings encompass investment banking, global markets securities trading, asset and wealth management, and consumer banking through the Marcus digital platform launched in 2016 and the Apple Card partnership in 2019. Brand messaging evolved from the enduring principle "Our Client's Interests Always Come First" to the contemporary positioning "You Can Money", introduced in 2019, reflecting its strategic expansion into mainstream consumer finance while maintaining its institutional heritage.