Happily clever after.
A welcome change in banking that is focused on you.
Great Southern Bank (formerly Credit Union Australia or CUA) is a customer-owned bank based in Brisbane, Queensland, Australia. As of 2013, it is the largest customer-owned financial institution in Australia.
Great Southern Bank’s slogan is “Happily clever after”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.