JCB's Slogans & Taglines

JCB Co., Ltd. (株式会社) (an initialism of the company's former name, Japan Credit Bureau) is a credit card company based in Tokyo, Japan. Founded on 25 January 1961 by a consortium of Japanese banks including Sanwa Bank, Mitsui Bank, and Kyowa Bank, the company issued Japan's first credit card in March 1961 and pioneered the nation's credit card payment industry. In 1978, it adopted its current name, and in 1981 it became the first Japan-based international payment brand, establishing JCB International Co., Ltd. to expand overseas. Today, JCB operates across more than 190 countries and territories with approximately 158 million cardmembers and 49 million merchant acceptance points. Its core offerings encompass credit cards, debit cards, prepaid cards, NFC and QR code payments, merchant acquiring services, and the JCB Plaza travel concierge network. Brand messaging evolved from the 2007 global positioning "Good times start here." through the 2015 identity "Uniquely Yours" to the 2024 campaign "SUGOI JAPAN", reflecting its journey from a domestic pioneer to a global payment innovator celebrating Japanese hospitality.