Maybank's Slogans & Taglines

Malayan Banking Berhad (Maybank) is a Malaysian universal bank and the largest financial services group in Malaysia by market capitalisation and total assets. Founded on 31 May 1960 by Khoo Teck Puat and commencing operations on 12 September 1960 in Kuala Lumpur, the bank was established to serve local communities and enterprises, distinguishing itself from foreign banks focused on international trade. Today, it operates over 2,600 branches across 18 countries with a presence in all ten ASEAN nations, serving more than 22 million customers through over 47,000 employees. Its core offerings encompass consumer banking, commercial and corporate banking, investment banking, Islamic banking through Maybank Islamic—the largest Islamic bank in ASEAN by assets—wealth management, insurance, and asset management. The bank has pioneered digital innovation in Malaysia, launching Maybank2u.com in 2000 as the nation's first internet banking platform and the MAE e-wallet in 2019 for cashless mobile payments. Embodying the corporate brand positioning "Humanising Financial Services", Maybank champions accessible, customer-centric banking and financial inclusion across Southeast Asia.