Metro Bank's Slogans & Taglines

Metro Bank PLC is a British retail and commercial bank founded in 2010 by Vernon Hill and Anthony Thomson in London, becoming the first new high street bank to open in the United Kingdom in more than 150 years. Inspired by Hill's experience founding Commerce Bank in the United States, Metro Bank was built on the revolutionary philosophy that great companies are created by making "FANS" rather than mere customers, emphasising exceptional in-store service and community banking. Core offerings today encompass personal current accounts, savings, mortgages, business banking, and commercial lending, delivered through a network of 76 stores open seven days a week, early until late. The bank is distinguished by innovations such as instant debit card printing, free coin counting, and pet-friendly branches. Brand messaging has evolved from the foundational "FANS" philosophy to the 2020 campaign platform People-people banking, celebrating the human relationships at the heart of banking. The company also embraces the internal culture slogan One In, One Up, reflecting its commitment to employee growth. In 2019, the bank was voted first for overall service quality by the Competition and Markets Authority, and in 2023 it returned to profitability after a comprehensive transformation plan. Today, Metro Bank continues to challenge traditional banking conventions, serving over 2.8 million customer accounts across England and Wales.