Nasdaq's Slogans & Taglines

The Nasdaq Stock Market, also known as Nasdaq, is an American stock exchange based in New York City. Founded in 1971 by the National Association of Securities Dealers (NASD), it commenced operations on February 8, 1971, as the world's first fully electronic stock market. Initially a quotation system rather than a trading platform, it evolved into a comprehensive exchange that attracted pioneering technology companies including Intel, Apple, and Microsoft. In 1992, it formed the first intercontinental linkage with the London Stock Exchange, and in 1998 it became the first U.S. stock market to trade online, embodying the forward-looking positioning "The stock market for the next hundred years". Today, Nasdaq operates three market tiers and runs 29 markets across the U.S., Canada, Scandinavia, and the Baltics, offering trading in equities, derivatives, fixed income, and commodities. Its flagship indices include the NASDAQ Composite and the NASDAQ-100, tracked by the widely traded QQQ ETF. In 2008, it merged with OMX to form Nasdaq OMX Group, rebranding as Nasdaq Inc. in 2015.