Northern Trust's Slogans & Taglines

Northern Trust Corporation is a financial services company founded in 1889 by Byron Laflin Smith in Chicago, Illinois. Established as The Northern Trust Company during America's Gilded Age, the institution was built on enduring principles of service, expertise, and integrity that continue to guide the firm after more than 135 years. In 1971, the company reorganised as Northern Trust Corporation, a bank holding company that enabled strategic expansion beyond its Midwestern roots. Today, it operates across more than 20 countries with over 23,000 employees, serving the world's most successful individuals, families, and institutions. Its core offerings encompass wealth management, asset management, asset servicing, and banking, with $18.2 trillion in assets under custody and administration and $1.8 trillion in assets under management as of 2025. Brand messaging has evolved from the foundational commitment to "Principles That Endure" through the forward-looking brand promise "Achieve Greater" to the current positioning "Transforming ideas into action", reflecting its role in turning client aspirations into tangible outcomes.