QBE Insurance's Slogans & Taglines

QBE Insurance Group Limited is a general insurance and reinsurance company. Founded in October 1886 by James Burns and Robert Philp as The North Queensland Insurance Company Limited (QI), the enterprise grew rapidly to over 35 agencies worldwide by 1890. In 1921, Burns established the Bankers' and Traders' Insurance Company (B&T), and in 1973 QI and B&T merged with The Equitable Probate and General Insurance Company to form QBE Insurance, taking its name from the three founding entities. Headquartered in Sydney, the company operates across 26 countries with a local presence in key insurance markets. Its core offerings encompass commercial, personal, and specialty insurance products alongside risk management solutions for businesses and individuals, spanning property, casualty, motor, marine, and aviation. Brand messaging evolved from the 2006 positioning "It's our policy to see things differently" through the 2015 "100 per cent commitment" platform to the 2021 North American campaign "QBE Is With You" and the contemporary Australian "Before & After" platform, reflecting its enduring purpose of enabling a more resilient future.