SouthTrust Bank's Slogans & Taglines

SouthTrust Corporation was a banking company headquartered in Birmingham, Alabama. Tracing its origins to Birmingham Trust National Bank (BTNB), the institution expanded through the 1963 merger with Bank for Savings and Trusts and the 1968 formation of BTNB Corporation, Alabama's first one-bank holding company. In 1972, BTNB united with three regional banks to create Alabama Financial Group, later renamed Southern Bancorporation of Alabama, which grew through 28 acquisitions to become one of the state's top four bank holding companies. The company rebranded as SouthTrust Corporation in 1981, with branches adopting the SouthTrust Bank name in 1982. Territorial expansion began in 1987 with the acquisition of Central Bank of South Daytona Beach, followed by growth across Florida, Georgia, Tennessee, South Carolina, North Carolina, Texas, and Virginia. By 2004, the company operated 736 banking and loan offices and 890 ATMs across nine states with approximately $53 billion in assets. Its core offerings encompassed commercial and industrial lending, commercial real estate finance, residential mortgages, retail and small business banking, private banking, asset management, trust services, and insurance. In June 2004, SouthTrust agreed to be acquired by Wachovia Bank for $14.3 billion in stock, with the transaction completed on November 1, 2004. The SouthTrust name was retired from bank buildings by October 2005.