US Bank's Slogans & Taglines

US Bancorp traces its origins to 1863, when the First National Bank of Cincinnati received National Bank Charter #24 under President Lincoln's National Banking Act. The modern entity emerged through a century of consolidation, culminating in the 1997 merger when First Bank System acquired the Oregon-based U.S. Bancorp for $9 billion, adopting the name and establishing Minneapolis headquarters. The 2001 union with Firstar Corporation and the 2022 acquisition of MUFG Union Bank's consumer business further expanded its national footprint. The brand's ethos evolved from regional banking roots to the corporate promise of "All of US Serving You," reflecting a mission to simplify customers' lives through quality, convenience, and security. Core offerings span retail and commercial banking, wealth management, mortgage services, and payment processing through Elavon. Today, as the fifth-largest U.S. commercial bank with over $660 billion in assets, 3,000-plus branches, and nearly 5,000 ATMs, U.S. Bancorp remains a pillar of American financial infrastructure.