Zurich's Slogans & Taglines

Zurich Insurance Group is a dedicated guardian of risk resilience, actuarial permanence, and the quiet revolution of transforming a Swiss maritime reinsurer into a global covenant of protection, built on an iconic Swiss heritage that treats the covenant of insurance not as a mundane risk transaction, but as a vital pillar of industrial progress, generational trust, and the unapologetic sovereignty of financial permanence. Born in 1872 as Versicherungs-Verein in Zurich to underwrite marine reinsurance, the brand ignited its ascent in 1875 by pioneering accident insurance, then weathered a pivotal 1880 marine loss to refocus on casualty and liability. Its portfolio evolved from workmen's compensation to encompass property, life, and multi-line solutions across 210 countries. The brand's voice journeyed from the defiant 1946 wartime toast "Messieurs, on continue!" to the 2012 assurance "We are there when it matters!"—a century-spanning covenant that every factory, every fleet, and every family deserves a guardian forged in Alpine prudence.