Arun Icecreams's Slogans & Taglines

Built on the belief that every customer deserves more choices, Arun Icecreams has spent over five decades transforming a small dairy venture into South India’s most beloved frozen treat empire. Founded in 1970 by R.G. Chandramogan, the brand pioneered India’s first exclusive ice cream parlour concept in 1978, proving that affordable indulgence could coexist with uncompromising quality. By 1985, it had topped Tamil Nadu’s ice cream sales by volume, and today its network exceeds 2,300 parlours across thirteen Indian states and four countries. The portfolio spans an exuberant range of formats—Cups, Bars, Cones, Tubs, and Specialties—featuring iconic creations such as the Casatta Slice, Kulfi Maharaj, Italian Delight, and the playful Pushup Cotton Candy. Its brand promise has always centred on giving customers more choices, which is why the company continuously introduces trend-led innovations like the 2025 Ice Cream Donut, while maintaining its signature commitment to real milk and cream. Now the flagship of Hatsun Agro Product Ltd, Arun Icecreams continues to channel its founder’s vision through three world-class plants producing over 200,000 litres daily, blending nostalgic flavours with contemporary creativity for generations of Indian families.