Berthillon's Slogans & Taglines

Built on the belief that ice cream should taste of nothing but pure, seasonal ingredients, Berthillon has spent nearly seven decades proving that restraint is the ultimate luxury. Founded in 1954 by Raymond Berthillon in his Paris cafe-hotel on Ile Saint-Louis, the brand built its reputation on a radical simplicity: whole milk, fresh cream, eggs, and fruit—nothing else. No preservatives, no artificial colors, just time-honored artisanal methods that have remained unchanged for generations. The 1961 endorsement by Gault & Millau, who hailed it as "this astonishing ice cream parlor hiding in a bistro," transformed a neighborhood secret into a global pilgrimage site. The portfolio spans over 70 flavors of ice cream and sorbet, from the legendary wild strawberry sorbet to daring creations like whiskey and salted butter caramel, though only around 30 appear daily depending on seasonal availability. Today, still family-run from the same wood-paneled shop and producing no more than 1,000 liters daily, Berthillon remains the definitive taste of Parisian summer.