Big Red (gum)'s Slogans & Taglines

Big Red is a bold, fiery cinnamon-flavored chewing gum that has burned its way into American pop culture since its debut in 1975. Introduced by the William Wrigley Jr. Company—the legendary Chicago-based confectionery powerhouse founded in 1891—Big Red arrived at a time when cinnamon was still an unconventional gum flavor, instantly setting itself apart from the mint and fruit-dominated market. The brand's iconic jingle, "Kiss a little longer," which debuted in 1979 and ran for decades, transformed the gum into a symbol of confidence, romance, and lasting freshness. With its unmistakable red packaging and intense, warming spice, Big Red became more than a breath freshener; it became a statement of bold individuality. Though Wrigley discontinued the gum in the UK and several other markets over the years, Big Red remains a steadfast American classic, proving that a little heat can make every moment linger a little longer.