Big League Chew's Slogans & Taglines

Big League Chew is a uniquely American bubble gum brand born from the creative spark of a baseball bullpen. In 1977, Portland Mavericks left-handed pitcher Rob Nelson, inspired by teammates stuffing cheeks with chewing tobacco, dreamed up a fun, harmless alternative: shredded bubble gum packed in a foil pouch. With the help of former New York Yankee All-Star Jim Bouton and 13-year-old batboy Todd Field, the first handmade batch was cooked up on February 6, 1979—Babe Ruth's birthday. Officially launched in 1980 by Amurol Products, the gum's iconic shredded format and cartoon ballplayer packaging made it an instant dugout essential. Its enduring slogan, "You're in the big leagues when you're into Big League Chew!" captured the brand's playful swagger, while its current title as "The Hall of Fame Bubble Gum"—bestowed by the National Baseball Hall of Fame in Cooperstown—cemented its legendary status. With over one billion pouches sold worldwide, Big League Chew remains the only shredded gum on the market, a timeless symbol of baseball culture, youthful mischief, and the sweet taste of American summers.