Chicken Tonight's Slogans & Taglines

Chicken Tonight is a premier international cooking sauce brand that commands exceptional nostalgic market equity with its signature ready-to-use skillet sauce concept. Originally launched by Unilever in 1990 under the Ragú banner in North America and via Knorr in Europe in 1993, the brand permanently integrated itself into global pop culture through its legendary 1990s television commercials, the unforgettable "I feel like Chicken Tonight" jingle, and its accompanying chicken dance. Today, the high-volume brand operates under a fractured regional corporate ownership structure: in the United Kingdom and Ireland, it is produced by Symington's Limited, a core division of NewPrinces Group (following the 2024 acquisition of Princes by Italian powerhouse Newlat Food S.p.A.); in Australia and New Zealand, it is owned and manufactured by global agribusiness conglomerate Simplot at its automated Echuca facility in Victoria; and in the Netherlands, it is managed by Zwanenberg Food Group. Specializing in quick, family-friendly meal bases like Honey & Mustard, Country French, and Thai Green Curry, the legacy brand mass-distributes its diverse jar and pouch portfolios directly to major global supermarket networks.